Sometimes, the simple things are the sweetest—like Nudes the Label. Designed in Australia by sisters, Mary and Madelaine, Nudes offers the ultimate nude shoe selection. Their quality-made nude heels and flats are available in a range of shades at affordable prices—making elevated elegance accessible and adaptable.
Though neutral by nature, Nudes the Label does everything but sink into the background. We designed a classic and dynamic brand identity; featuring a signature ‘N’ brandmark housed within an oval—a bold seal of quality for Nudes. For a timeless yet modern look, we created a nuanced colour palette, using contrasting nude tones with crisp whites and blacks. We then extended this brand identity across Nudes’ packaging, Shopify website and brand photography.
Nudes’ website intuitively guides customers to effortlessly “shop their nude”. We designed the website to aesthetically showcase the brand and seamlessly direct customers to the checkout. Our direction for product and talent photography showcases the shoes in every fashion context: dressed up, dressed down or undressed on bare legs. The result, a brand that epitomises the Nudes’ promise of elevated and effortless versatility.
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Photography by Studio Bitsy
